LocalResponse Buys Philo Media

8/4/11

New York-based LocalResponse announced that it has purchased Philo Media. LocalResponse sells a technology platform that allows companies to translate “check-ins” on sites such as Twitter into marketing opportunities. Philo offers a way for entertainment companies to advertise to consumers via social media. The financial terms of the merger were not disclosed.

Arlene Weintraub is the east coast biotechnology editor and editor of Xconomy New York. She can be reached at aweintraub@xconomy.com. Follow @

    

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