Yext Gets $10 Million, Plans to Grow Its Business Listing Platform

7/29/11

New York’s Yext, a business listings company, said Thursday in a press release it raised $10 million in a funding round led by WGI Group. Other investors participating in the round include Sutter Hill Ventures and Institutional Venture Partners. Five-year-old Yext plans to use the funds to grow its PowerListings platform, which lets businesses edit and add photos and video to their own listings that appear on websites such as Yelp, Yahoo, Superpages, Citysearch, and Yellowbook. Listings edited through Yext cannot be altered by other visitors to those sites. According to Yext, more than 4,000 businesses use PowerListings to control their listing information.

João-Pierre S. Ruth is the editor of Xconomy New York. He can be reached at jpruth@xconomy.com and followed on Twitter @jpruth. Follow @

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