BrightLine Scores $30 Million

7/25/11Follow @arleneweintraub

New York-based interactive advertising firm BrightLine received $30 million from private equity firm JMI Equity, according to a press release. The seven-year-old company creates and implements ad campaigns that invite viewer involvement across cable, satellite and other TV platforms. Its clients include Unilever, Kellogg’s, and GlaxoSmithKline.

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