JOOR Raises $2.25M in First Round

7/20/11

New York’s JOOR, an online fashion wholesale marketplace, raised $2.25 million in a funding round led by Battery Ventures, according to a press release. Other investors in the round include Lerer Ventures, Great Oaks Venture Capital, Landis Capital, and Forerunner Ventures, as well as individual investors William M. Smith and Richard Mishaan. One-year-old JOOR says it will use the funds for international expansion and to grow its online network of brands, buyers, and more than 7,500 independent boutiques. JOOR lets boutiques that join its network search for and order women’s fashion from more than 250 brands.

João-Pierre S. Ruth is the editor of Xconomy New York. He can be reached at jpruth@xconomy.com and followed on Twitter @jpruth. Follow @

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