In New York Ad Technology is All the Rage

6/17/11Follow @arleneweintraub

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about what its technology does exactly, but that didn’t stop it from raising $5 million.

Peer39
Using a combination of semantic analysis and machine learning, Peer39 tells advertisers which Web content is most appropriate for their brands. And there are no cookies needed. The company raised a $5.2 million Series D in May.

Taykey
This company’s technology, also non-cookie-based, helps advertisers find their audiences on social-media and search sites. It was founded by three former intelligence agents from the Israeli army, and they announced a $9 million Series B on June 9.

Tapad
Tapad’s specialty is serving “retarget” ads—those that have been viewed on previously visited sites—via mobile browsers and apps. The company recently raised $1.8 million.

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