In New York Ad Technology is All the Rage

6/17/11Follow @arleneweintraub

New York City is home to many famed industries, from finance to theater. It’s also the longtime hub of the advertising industry, which for many years called Madison Avenue home. It’s no surprise, then, that NYC has sprouted dozens of advertising technology startups—companies that are developing new ways for advertisers to find their target audiences on the Web.

Yesterday I posted a story about Peer39, one of many ad-tech developers that has raised venture capital in recent months. (And I visited the company’s office, which is not on Madison Ave., but on W. 45th St.)

I got to thinking: In the few short months since Xconomy New York launched, we have reported fundraising rounds by several ad-tech companies. Here’s the shortlist.

Have I missed any? If so, please let me know.

Adaptly
This company describes itself as “the easiest way to advertise across the social Web,” and clearly some investors agree. It disclosed in an April SEC filing that it picked up $1.4 million.

Cognitive Match
This company raised a $6 million Series B in May, and moved from its home in the UK to NYC, evidently to be closer to the advertising action.

Legolas Media
This “marketplace,” designed to connect advertisers with publishers, isn’t an ad network, according to its website. The company may be secretive … Next Page »

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