Mocean Nabs Deal With MSNBC
New York-based Mocean Mobile signed a multi-year ad-serving agreement with MSNBC Digital Network, according to a press release. Mocean will provide custom ad solutions that will allow MSNBC to manage, prioritize, and track ad campaigns across all of its news and entertainment sites. “We chose Mocean Mobile because they had a very sophisticated core mobile ad platform,” said Kyoo Kim, v.p. of sales and marketing at the MSNBC Digital Network in the statement. The financial details of the deal were not released.