INVIDI Technologies Lands $49,000,000 New Round
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Feed Type
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Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=2cd3a3d2-2481-4a84-aef4-9c57e32c9bc6&Preview=1 -
Date
4/15/2011 -
Company Name
INVIDI Technologies -
Mailing Address
420 Lexington Avenue New York, NY 10170 -
Company Description
INVIDI Technologies Corporation is the world’s only truly addressable targeted television advertising and marketing solution for cable, satellite and IPTV service providers at the headend, household and individual viewer level. -
Website
http://www.invidi.com -
Transaction Type
Venture Equity -
Transaction Amount
$49,000,000 -
Transaction Round
Undisclosed -
Proceeds Purposes
Invidi’s Advatar software will be rolled out over the course of this inside all DirecTV DVR digital set-top boxes. The system enables advertisers to deliver tailored messaging to individual households during a commercial break. -
M&A Terms
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Venture Investor
Menlo Ventures -
Venture Investor
GroupM -
Venture Investor
InterWest Partners -
Venture Investor
EnerTech Capital -
Venture Investor
Google Ventures -
Venture Investor
Westbury Partners -
Venture Investor
BDC Venture Capital -
Venture Investor
Direct TV
