Send the Trend Snaps Up $2.5M

4/6/11Follow @xconomy

Send the Trend, a New York-based e-commerce startup focused on personalized fashion accessory recommendations, has raised $2.5 million of an equity-based funding round that could hit $3 million, an SEC filing shows. The money comes from two investors, according to the document. Send the Trend’s website names Christian Siriano, a previous winner of the television show Project Runway, as a chief curator and stylist for the company.