Better Advertising Project Lands $9,500,000 New Financing

  • Feed Type
  • Date
    11/23/2010
  • Company Name
    Better Advertising Project
  • Mailing Address
    450 Lexington Ave. New York, NY 10017
  • Company Description
    Selected by the Digital Advertising Alliance to power its interest-based advertising self-regulatory program, Better Advertising enables a more trusted environment for everyone in the online ecosystem.
  • Website
    http://www.betteradvertising.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $9,500,000
  • Transaction Round
    Undisclosed
  • Proceeds Purposes
    The company will utilize its investment capital as it continues to scale its assurance platform and develop other programs for consumers, advertisers, publishers, and solutions providers.
  • M&A Terms
  • Venture Investor
    Warburg Pincus

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