Better Advertising Project Lands $9,500,000 New Financing
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Feed Type
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Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=ef473fcc-ffc6-450f-9ea7-49b7c214b8ba&Preview=1 -
Date
11/23/2010 -
Company Name
Better Advertising Project -
Mailing Address
450 Lexington Ave. New York, NY 10017 -
Company Description
Selected by the Digital Advertising Alliance to power its interest-based advertising self-regulatory program, Better Advertising enables a more trusted environment for everyone in the online ecosystem. -
Website
http://www.betteradvertising.com -
Transaction Type
Venture Equity -
Transaction Amount
$9,500,000 -
Transaction Round
Undisclosed -
Proceeds Purposes
The company will utilize its investment capital as it continues to scale its assurance platform and develop other programs for consumers, advertisers, publishers, and solutions providers. -
M&A Terms
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Venture Investor
Warburg Pincus
