TRA Obtains $18,200,000 Series C Financing

  • Feed Type
  • Date
    5/26/2010
  • Company Name
    TRA
  • Mailing Address
    230 Park Avenue New York, NY 10169
  • Company Description
    Advertisers demand more accountability and measurement of their media spend. Industries such as television are seeing an erosion of advertising dollars while Internet advertising is growing fast, in large part because of the perception of accountability. The marketplace requires a solution to the biggest challenge in marketing: measuring each of the media a brand uses to determine their relative contribution to Return On Investment (ROI).
  • Website
    http://www.traglobal.com/contact.html
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $18,200,000
  • Transaction Round
    Series C
  • Proceeds Purposes
    TRA will use the funding for market expansion, data acquisition and to ramp up recruitment.
  • M&A Terms
  • Venture Investor
    Intel Capital
  • Venture Investor
    Arbitron
  • Venture Investor
    WPP

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