TRA Obtains $18,200,000 Series C Financing
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Feed Type
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Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=beef759c-992f-48bc-9bf8-811d3a6bfb5d&Preview=1 -
Date
5/26/2010 -
Company Name
TRA -
Mailing Address
230 Park Avenue New York, NY 10169 -
Company Description
Advertisers demand more accountability and measurement of their media spend. Industries such as television are seeing an erosion of advertising dollars while Internet advertising is growing fast, in large part because of the perception of accountability. The marketplace requires a solution to the biggest challenge in marketing: measuring each of the media a brand uses to determine their relative contribution to Return On Investment (ROI). -
Website
http://www.traglobal.com/contact.html -
Transaction Type
Venture Equity -
Transaction Amount
$18,200,000 -
Transaction Round
Series C -
Proceeds Purposes
TRA will use the funding for market expansion, data acquisition and to ramp up recruitment. -
M&A Terms
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Venture Investor
Intel Capital -
Venture Investor
Arbitron -
Venture Investor
WPP
