Dave Eggers’s “The Circle” Fails as Satire, Succeeds as Prophecy

Xconomy National — 

When the anti-utopian book The Circle, the latest novel from McSweeney’s founder Dave Eggers, came out last October, reviewers hailed it as a “provocative” and “foreboding” warning about the spiritual costs of excessive sharing and transparency on the Internet. The Guardian even called it “a deft modern synthesis of Swiftian wit with Orwellian prognostication.”

But for a satire or a fable to be effective, in the way that Gulliver’s Travels or 1984 were, its characters and situations must usually bear some resemblance to those we know. They can’t depart entirely from reality.

So my concern grew as I made my way deeper and deeper into The Circle this week and found so little that I recognized. Set in a near future where a single, unreasonably successful social media company has displaced Google, Facebook, PayPal, and just about every other Internet giant in the Bay Area, the novel is clearly intended as social commentary. Its protagonist starts out as a customer service agent at the Circle, whose campus in the fictional East Bay city of San Vincenzo is “on land that had once been a shipyard, then a drive-in movie theater, then a flea market, then blight” but is now a green, hilly heaven. It’s obviously a riff on the Googleplex, with a dash of Sun Quentin, Facebook’s campus in Menlo Park.

But that’s pretty much where the similarities to real-world Internet companies end. All of the mid- to high-level employees of the Circle speak in a cheerful yet manipulative way that might be common at TED and the Aspen Ideas Conference but which I’ve never heard, in four years as a technology reporter covering Silicon Valley, from actual Facebook or Google employees. Mae Holland, the main character, is an implausibly naïve Leni Riefenstahl type who’s fallen under the spell of the Circle’s founders and actually believes the self-serving maxims they engrave in steel, like SECRETS ARE LIES. SHARING IS CARING. PRIVACY IS THEFT.

There is, I’ll admit, one Eggers zinger in the book that rings true. At the Circle, one disillusioned character comments, there’s “enough money to make any dumb idea real.” The fictional company’s silly side projects, like counting every grain of sand in the Sahara, come off as valid parodies in a decade when Google has sunk untold sums into moonshot ideas like space elevators, jetpacks, hoverboards, teleportation, wireless Internet access via balloons, power from high-altitude kites, and, of course, Google Glass.

But overall, the novel fails as an incisive depiction of the real innovation culture in Silicon Valley. The technology leaders I’ve covered—people like Mark Zuckerberg, Eric Schmidt, and Marissa Mayer—are far more self-aware and far less ruthless and self-assured than the ones in the book. If Google can’t even convince people to use its social network, Google+, it’s not about to take over the functions of police departments, Congress, and the DMV, as the Circle does in the book.

So is there any reason to take the rest of this book seriously? Should The Circle really make us think twice about the corporate drive to turn every search query or status update into a commercial transaction, or about the modern habit of chronicling our lives through an unending stream of tweets, texts, and newsfeed posts?

Yeah, actually, it should. The Circle may lack believable, rounded characters and the traditional elements of a plot. (Instead, there’s a succession of enigmatic foils who pop into Mae’s life at awkward moments, like the angel Clarence in It’s A Wonderful Life, offering chances at redemption as her projects and ideas draw her closer to the Circle’s dark inner circle; the tension is around whether she’ll take them.) Nonetheless, the book is entertaining, and gets across some powerful reminders, to wit: technology alone is never the solution to a social problem; tagging someone in a Facebook post isn’t a substitute for making a true emotional connection; you can’t have an inner life if there’s no sacred boundary between inner and outer. And yes, even a flimsy novel can use the mechanisms of fiction to make social point in a more memorable and effective way than an essay. Certainly, Eggers’s novel is more invigorating than other recent books that make essentially the same points, like Jaron Lanier’s Who Owns the Future? or Evgeny Morozov’s To Save Everything, Click Here.

And recent events show that Eggers is a canny observer of Silicon Valley technology, if not always of the people who build it. In the novel, one of the Circle’s innovations is a system of small, wireless, high-definition, Internet-connected video cameras called SeeChange—not to be confused with the real San Francisco-based health insurance company of the same name. The company frames the technology as a step toward greater knowledge and transparency. Who wouldn’t want to be able to check the weather conditions before driving all the way to Stinson Beach to go surfing, or monitor their pet or an ailing parent from their phone or their desk at work? And in a world where every action is recorded, wouldn’t there be fewer opportunities for misbehavior?

Until recently, it would have been easy to laugh off such questions as science-fiction rhetoric. (In the book, Mae’s shame over being caught stealing on camera becomes the final bit of leverage the company needs to draw her fully to the dark side.)

But then Google’s home-devices subsidiary, Nest, purchased Dropcam, a maker of—you guessed it—small, wireless, high-definition, Internet-connected video cameras. Now, I know the founders of Dropcam, and they’re decent guys who take privacy seriously. And Nest promises that the cloud-stored data recorded by its cameras won’t be shared with anyone, including Google, without the owner’s permission. But Nest is already taking steps to open up its other devices, a thermostat and a smoke detector, to interact with software from Google partners and Google itself. It’s only a matter of time before home video monitoring gets looped into the larger “smart home” vision that is a growing obsession at Google, Apple, and other leading mobile, Internet, and hardware companies.

It doesn’t matter whether Google Now or Siri is the user interface for the smart home. Once every gadget, appliance, video camera, home heating and cooling system, and self-driving car is tied together, Internet companies will have access to a frightening amount of data about our movements through the physical world, not just the virtual one. And if Google has the information, it’s only safe to assume in the post-Snowden era that the National Security Agency has it too. (That’s how “We’re not Google” is becoming a sales pitch for some technology companies, as Xconomy’s Curt Woodward explained in a recent piece.)

I’m grateful to Eggers for writing The Circle. It doesn’t work perfectly as a novel. But it’s the most engaging distillation yet of the real and profound issues we should be debating at a time when the technologies of always-on connectivity, social-media oversharing, data mining, algorithmic decision-making, total surveillance, and the national security state are converging. A single book like The Circle probably won’t drive you off the grid, but it may make you think more carefully about how you connect to it.

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  • Aaron Delwiche

    In what way is the protagonist similar to Leni Riefenstahl? Holland is passive and naive. Riefenstahl was neither of these things. She was a fully self-aware, highly skilled filmmaker who created TRIUMPH OF THE WILL — one of the most significant (and frightening) propaganda films of all time. In later years, she tried to deny her Nazi past but few historians accepted these denials. I have never heard her described as naive.

    How are these two people supposed to be similar to one another? They’re both female? And they both are connected to organizations that do disturbing things?

    • tomthomasrock

      Start working at home with Google: I make $63 /hr on internet . I has been without a job for nine months but last month my pay was $10500 just working on the laptop for a few hours………….,,,,,,,,,,,,,,,,,


      Here ­­­­­­­­­is ­­­­­­­­­I ­­­­­­­­­started———————PAYRAP­.ℭ­ℴ­m



    • http://www.xconomy.com/san-francisco Wade Roush

      Aaron: Thanks for the question. The Leni Riefenstahl comparison came to mind because the Mae Holland character in the novel falls under the spell of an evil yet charismatic leader (Eamon Bailey) and his cult, and later becomes one of that cult’s leading representatives and mouthpieces, in part because of her media fluency. In other ways the parallels aren’t perfect, as you point out.

      With a couple of weeks of distance on the novel, it’s going up in my estimation. The way Eggers coaxes you into identifying with his protagonist, and then gradually reveals her to be without a moral core, is masterful and probably far more effective than if the protagonist had been some kind of hero type.

      • jholgate

        “The way Eggers coaxes you into identifying with his protagonist, and
        then gradually reveals her to be without a moral core, is masterful and
        probably far more effective than if the protagonist had been some kind
        of hero type.”

        Interesting, I’m about halfway through the book and I would have expected the Annie character to be described like this, not necessarily Mae. But it also doesn’t surprise me (it’s pretty obvious even at this point that she’s headed in that direction; I guess Annie is already there.)

        What is really interesting to me is that we are almost, almost at a place where a company like The Circle could be a reality. Now, I don’t think some social media start-up is going to get big enough to buy out all of the big ones in existence (Google, FB, Instagram, Twitter, Tumblr) as well as other things like essentially owning PayPal, etc. and create something like TrueYou. The net is too diverse right now. But what I think will happen, and is already happening, is our information is being shared around, wait, did I just say “shared?” I meant bought and sold. Our information is being bought and sold (distributed) around with many, many entities. It’s bad enough that Google (and Apple) tracks our every move (the default setting is “on” of course,) but it’s even worse that we let them; we give them WAY too much information. There’s a poignant scene early on in the book where Mae’s superiors are getting on her essentially because she’s not sharing enough. I could easily see a scenario where that becomes not only the norm as a social media company employee, but a societal norm…

  • Sierra

    you failed to research things like transparency, SeeChange, and Homie. Those inventions are not far off and are already in play today. Look it. Google, for one is very much into the idea of transparency. Plus, a lot of consumers do have a sort of devotion to google. I know I hear people say “I love google” or “what would I do without google” all the time. The novel isn’t as far fetched as you make it seem.

    • David

      Now with Apple Health monitoring with the Apple Watch, the health monitoring app on phones and now with RearchKit to share the data of people health from these devices. As well as the SocialRockStar app on itunes. Eggers book seems strangely predicting.