Mailbox App Is Fun, But There’s Only One Real Fix for E-Mail

2/15/13Follow @wroush

I have some difficult news to share. Your e-mail overload problem is here to stay.

We’d all prefer to spend less time managing e-mail, and every so often a new app, service, or time-management system comes along promising to help. The latest one is called Mailbox, and it’s been generating a lot of buzz over the last week or two. But unfortunately, there are no magic solutions for our e-mail woes. Unless you decide to buy some land in Montana and go off the grid (and believe me, I’ve been tempted), there are only grim, arduous solutions.

I’ve been testing Mailbox for the past week, and I’m going to tell you what I like about it and what I find lacking. But more importantly, I’m going to share some common-sense tips based on my own e-mail habits.

My process allows me to get to inbox zero more days than not. But I won’t mince words: it’s still extremely time-consuming. I find that the boost I get from Mailbox is marginal, and mainly psychological. But that doesn’t mean the app isn’t cool or useful.

Mailbox is an iOS app from Palo Alto, CA-based Orchestra, which was previously best known for building a to-do-list app (also called Orchestra). Mailbox only works on the iPhone, and it only interfaces with Gmail accounts. Those limitations will leave a lot of people out in the cold, including everyone who depends on Outlook or Exchange, but they didn’t bother me, since I love my iPhone and I’ve been a Gmail user from day one.

I applied for a place in Mailbox’s reservation queue last fall, shortly after Orchestra released a preview of the app, so I wasn’t very far back in the line when it finally went live last week. I’ll let other pundits argue over whether the app’s widely discussed reservation system was a wise strategy for avoiding server overload or just a brilliant marketing ploy.

Mailbox’s main selling point is a clever user interface that relies on four types of swiping gestures—left or right, short or long—to help you get e-mails out of your inbox. “Mailbox makes getting to zero—and staying there—a breeze,” the company promises. (At this point, I could detour into a long lament about the fact that we no longer think of electronic mail as a way to form genuine connections with other people, but merely as a source of digital litter that must be swept away as quickly as possible; but what would be the point?)

As in Apple’s own Mail app, the main screen in Mailbox shows a list of recent messages. A short swipe to the right puts the e-mail into the archive and a long one puts it into the trash. This strikes me as a delightful, economical way to elicit two possible meanings from a single gesture. (Maybe I’m weird, but I always get a little thrill from such UI innovations.)

The leftward options are more complex. A short left swipe brings up a menu that lets you “put off” a message until a time you specify (“Later Today,” “This Evening,” “Tomorrow,” “The Weekend,” “Next Week,” “In a Month,” “Someday,” or on a date of your choosing). When you put off a message, it disappears from your inbox, then re-appears at the requested time. Other companies have offered this feature in the past—notably Baydin, which has a Firefox and Chrome plugin for Gmail users called Boomerang—but Mailbox’s mobile implementation is a little more elegant.

A long left swipe, meanwhile, lets you assign an e-mail to a “list” where you can get back to it later. Technically, Mailbox lists are the same as Gmail labels, and show up as such in the Gmail Web client. Mailbox gives you three pre-specified lists (“To Buy,” “To Read,” and “To Watch”) and you can create as many new ones as you like.

This video from Mailbox explains it all in just over a minute:

And that’s all there is to Mailbox. If there is a theme at work here, it’s finding new uses for the now-familiar gestures—swiping and tapping—that make mobile computing so much more fun than PC computing. That’s my interpretation of the Mailbox philosophy, anyway. I haven’t seen Orchestra’s engineers saying that in so many words.

And I like this impulse, as far as it goes. But I don’t think it goes very far.

Mailbox does nothing to help with the core challenge of e-mail, which is that after you’ve archived and trashed and postponed as many messages as you can, you’ll probably still have a truckload of e-mails that require actual responses. And in reality, if you use Mailbox’s “Put It Off” feature, the situation will be even worse than that. On top of all the e-mails coming in from other people, you’ll also be dealing with the postponed messages sent by your past self.

Typing responses to all these non-disposable messages on the iPhone’s tiny keyboard is just as time-consuming in Mailbox as it is in any other e-mail app. If you have an iPhone 4S or later, you can gain back some time using voice dictation, but unfortunately there’s a bug in Mailbox that causes dictated text to get stuck behind the keyboard. I’ve wasted a lot of effort trying to bring text back up where I can see it.

In sum: Mailbox’s snappy interface makes it more fun to use than the iPhone’s native Mail app or Google’s Gmail app. The ability to archive or delete a message with a single rightward swipe is a very nice touch. But the list feature isn’t terribly useful, especially given that it doesn’t play well with any existing Gmail labels you may be using. And the postpone feature is just plain counterproductive—it’s a terrible idea to … Next Page »

Wade Roush is a contributing editor at Xconomy. Follow @wroush

Single Page Currently on Page: 1 2

By posting a comment, you agree to our terms and conditions.

  • http://www.facebook.com/people/Fred-Eberlein/544642290 Fred Eberlein

    FYI: Wunderlist lost my task list with an upgrade to the iPhone in Dec (’12). I email their support desk 3 times and didn’t get a reply. I deleted Wunderlist and recently replace it with Orchestra’s ToDo. It has great voice recognition and swiping is a smart feature too. Great that WL is on multiple platforms, but what’s the most important think about any ToDo list? Not losing it.

  • http://twitter.com/KushagraGupta Kushagra Gupta

    Unrollme is worth subscribing for managing mailers etc and is free

  • MichaelD

    You should check out Tickletrain. It’s the only one that actually does the followup for you. It doesn’t just procrastinate following up, it has them ready to send. It’s pretty unique and very powerful. Also works with any email program…. http://www.tickletrain.com

  • CraigM

    Mailbox is shooting itself in the foot not playing well with business-oriented email (ie. Outlook).

    In a small consulting business like where I work, most of my to-do list is generated by a request in an email. I can Mailbox’s delay feature completely replacing a to-do list (which I rarely seem to have time to keep up to date anyway… sticky notes everywhere)… but we use Outlook, and not Gmail.

    In fact, I’d welcome the message going away and then coming back when I actually have to do something about it. That’s far more efficient in my opinion than spending the time to copy the task over to a to-do list.

  • ewagner

    Just snooze any emails requiring you to type a long response until a time when you know you’ll be at your computer. Works great.