Applied Hope

2/21/12

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she hadn’t lost hope at all; she knew exactly where she’d left it.

The most solid foundation for feeling better about the future is to improve it—tangibly, durably, reproducibly, and scalably. So now is the time to be practitioners, not theorists; to be synthesists, not specialists; to do solutions, not problems; to do transformation, not incrementalism. Or as my mentor Edwin Land said, “Don’t undertake a project unless it is manifestly important and nearly impossible.” It’s time to shift our language and action, as my wife Judy says, from “Somebody should” to “I will,” to do real work on real projects, and to go to scale. As that early activist St. Francis of Assisi said, “Preach the Gospel at all times. If necessary, use words.”

In a world short of both hope and time, we need to practice Raymond Williams’s truth that “To be truly radical is to make hope possible, not despair convincing.” Hope becomes possible, practical-even profitable-when advanced resource efficiency turns scarcity into plenitude.

David Whyte’s poem “Loaves and Fishes” captures that goal thus:

This is not the age of information.
This is not
the age of information.

Forget the news,
and the radio,
and the blurred screen.

This is the time
of loaves
and fishes.

People are hungry,
and one good word is bread
for a thousand.

So with the world so finely balanced between fear and hope, with the outcome in suspense and a whiff of imminent shift in the air, let us choose to add the small stubborn ounces of our weight on the side of applied hope. As Zen master Gôtô-roshi put it, “Infinite gratitude toward all things past; infinite service to all things present; infinite responsibility to all things future.”

This mission is challenging. It requires you to … Next Page »

Amory B. Lovins is cofounder, chairman, and chief scientist at the Rocky Mountain Institute. Follow @

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  • Susan Salmon

    You are absoulty right we can make a differnce and should. It is so refreshing to read your great attitude towards life !!! never give up what you know is right ever !!! I have to go now just looked out the window and its finally snowing> I have to walk or slide home great inspiration thank you

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