How to Banish Business Cards: A Ranked List of Digital Options

8/6/10Follow @wroush

Business cards are the scourge of anyone trying to go paperless. Sure, the basic concept is brilliant: a business card provides a compact, easily transferable storage location for all of the key data about another person. But it’s a mystery to me why the traditional paper business card, a descendant of the 17th-century visiting card, seems to hang on so tenaciously, at a time when other manifestations of our old paper culture—snail mail, personal checks, faxes, newspapers, magazines, books—are fading away so rapidly.

For more than a decade now, the digital world has offered perfectly good—in fact, better—alternatives to the paper business card, yet companies like VistaPrint and MOO keep churning them out, and people keep exchanging them. Just in the last three years, the time I’ve been working at Xconomy, I’ve collected a stack of business cards 14 inches high, and have given away at least as many.

I’m open to all arguments about why paper business cards still proliferate. Maybe they’re the last relic of the gift economy that, according to anthropologists, is so important to the social fabric of some cultures. Maybe, to get all neuroscience-y about it, there’s something physical about business cards that facilitates spatial or tactile reasoning about our social connections—sort of the way air traffic controllers still keep track of incoming planes by sliding around little blocks of wood.

I have no idea. But in this column, I’m going to write about a few of the ways I’ve explored for digitizing and managing my own mess of business cards, in hopes of helping others escape the madness. Here they are, in order of my least favorite to most favorite:

The worst option: Card scanners. When I joined my previous employer, MIT’s Technology Review magazine, I found a business card scanner in a desk drawer. I hooked it up to my Windows laptop, loaded up the software on the accompanying CD-ROM, and scanned in a bunch of cards. The software used optical character recognition (OCR) to digitize the text, and spit out a vCard file that could be imported into my Outlook address book. The system did a pretty impressive job of assigning each piece of information—name, title, company, phone number, address, e-mail address—to the right data field.

Wade Roush's Business CardBut there were two problems. Feeding the cards into the scanner was a tedious, manual process. (I know there are card scanners with automatic feeders, but the magazine hadn’t sprung for one of these). On top of that, the OCR accuracy was terrible. Every single vCard file required manual corrections. This was back in 2002, so I’m sure the technology has improved somewhat. But I gave up in the end. The chances that I would actually need to refer to the data someday, I reasoned, weren’t high enough to justify the amount of time required to scan the cards and correct the entries. Plus, it seemed to me that if you’re going to buy a machine to automate something, you’d really like it to handle the whole process, without constant tending by a human.

A somewhat better option: Flatbed scanning and/or photography + Evernote. When the online notekeeping service Evernote came along in 2008, one of its signature features was the ability to do OCR on images and PDF files. That meant you could upload a picture or a scan of a business card, and Evernote would index the text and make it searchable, just like any purely digital document. I experimented with this feature by lining up a bunch of business cards on a … Next Page »

Wade Roush is a contributing editor at Xconomy. Follow @wroush

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  • http://www.xconomy.com/author/wroush/ Wade Roush

    Readers are already sending in pointers about their own favorite ways to deal with business cards.

    Here’s a tweet from Greg Raiz of Raizlabs, a mobile app development house in the Boston area: “You should try http://www.cloudcontacts.com. I send them 400 cards at a time and I get back everything in digital searchable form.”

    All other ideas welcome — please leave your suggestions here!

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  • http://www.aspenbiosciences.com Mark Fortner

    I’ve been doing a fair amount of networking lately. I’ve found that the easiest way to collect contact information is simply to find the person on LinkedIn and add them as a contact. Not quite as much scanning and messing about, but it works like a charm.

  • http://www.xconomy.com/author/wroush/ Wade Roush

    @Mark: I’d prefer to do all my contact-gathering that way, too. But there’s still a need for a better, more digital way to collect a new acquaintance’s contact info at the moment of a face-to-face encounter. I think Bump is a good start in that direction, but wouldn’t it be cool if it were even more seamless? I envision a system where, with one push of a button on your phone, you can ingest (voluntarily shared) contact info emanating from whomever is standing within a few feet of you.

  • Mark Fortner

    There’s a service called Contxts that allows you to exchange contact details using SMS messages. There’s also a feature like Bump in the LinkedIn app which lets you exchange information using BlueTooth. The advantage to the LinkedIn app is that the information is automatically synchronized with your contacts.

  • http://www.racepointcapital.com Christopher Mirabile

    Wade:
    I was going to mention Contxts, but I see Mark F already did – good service; only issue is that I always forget exactly how to use it which reduces its usefulness somewhat. So I will add three other tips instead (1) the CardScan scanning software really isn’t bad these days minimal editing, which I don’t mind because I generally annotate contacts when I enter them anyway, (2) good tip for staying organized when you get a big batch of cards all at one event is to whack them all on the back with a library type date stamp so you can at least recall what event they came from when you do get around to it and (3) pile cards you have processed (or decided to skip) into piles by category of person rather than alphabetically so that it is much easier to find a card when you need it. -Christopher

  • http://www.dubinandlee.com Saundra Lee

    Right now I am staring at a stack of business cards that I found in a box from client visits several years ago from before I went paperless. Needless to say, they have been sitting there as a “project” for a while. Thanks for the advice. What I have done the last few years is just connect on LinkedIn and store the ph# & notes there. Thanks again!

  • http://www.keyin.biz Graham

    Although this may not help with the piles of business cards you already have in your draw or around the office it will help minimize it in the future. Keyin has a different approach in that the business/card owner maintains their own vCard (Electronic business card) that is hosted on the keyin server. They then link the vCard with their business card by printing their keyin code on their business cards. Keyin codes are like domain names – you can choose your own to match your branding, as long as it’s available, i.e. insurance, cleaning or your business name.

    Anyone wanting to add the business card to their contacts just “keys in” the keyin code and the latest contact details are downloaded in vCard format. Even better – they can subscribe to the business card, so when the contact details change they will be notified and receive a link to the up-dated vCard. When someone uses your keyin code the vCard is retrieved from the keyin server ensuring they always get your latest details and your old out-of-date business cards are instantly updated if someone uses the keyin code.

    Check out this demo video of the new keyin AutoOpen: http://bit.ly/aKwQwF

    The keyin iPhone and mobile app’s are not yet available (WIP).

    Try it for free with a Standard keyin code (not personalised)

    Use keyin codes anywhere… there is nothing to lose and a lot of convenience and time to be saved!

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  • http://www.appswell.com daniel sullivan

    Good article, a constant issue I’m dealing with as well. I had actually taken to using the flatbad scanner to Evernote, which is workable, but I’ll use your suggestion of the hi-def camera and a desk full of cards to speed it up. Also, a company called Clarifi makes an iPhone case with a physical camera lens that Evernote recommended for uploading business cards for 3G and earlier phones, worked in the store, but never bought it. I’ll check out the scanbizcards app too

  • http://www.xconomy.com/author/wroush/ Wade Roush

    @daniel: Yep, ScanBizCards and the other iPhone app makers say that if you get a Griffin Clarifi case for your original iPhone or iPhone 3G, it will cure the internal camera of its farsightedness, so that it can take clear pictures of business cards and other close-up subects. I never bothered to get a Clarifi case because I just didn’t like the looks of it as a case. Waited until getting an iPhone 4 to test out all this business card stuff.

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