Shop to Lose Guides Grocery Shopping

4/1/10Follow @xconomy

Here’s an app that seeks to eliminate those impulse junk food purchases for its users. Shop to Lose, made by PICKKA, a division of Mountain View, CA-based health technology company Evincii, converts health guidelines into an individualized grocery shopping guide. It offers nutrition recommendations on thousands of common packaged food items and restaurant options, in an attempt to take some of the mystery out of dieting. The app, released in late March, is free for the next six months on Apple’s iTunes App Store.

By posting a comment, you agree to our terms and conditions.