Get Out of the Car and Start Exploring with Landmarked Detroit App

12/5/12Follow @XconomyDET

Suburbanites and tourists, we thank you for visiting Detroit and pumping some of your hard-earned cash into the local economy. We have a request, though: Next time you’re here for a Lions game or a concert at the Fox, would you consider adding an hour onto your trip to walk around downtown to see more of what the city has to offer and why some of us are so excited about its future? We’ll even make it easy for you: Landmarked Detroit, a new iPhone app developed by Detroit Labs, can now guide users on walking tours packed with historical information and other fun facts.

Will McDowell, a business analyst at Detroit Labs, came up with the idea for the app. Like Google, Detroit Labs offers its employees Lab Time, where 20 percent of the work week is dedicated to non-client “passion projects” suggested by staff. McDowell, a self-described Detroit enthusiast who also works with the nonprofit Summer in the City, wanted to offer visitors an easy way to get to the know the city he loves.

“I was able to pitch the idea that more people are coming to downtown Detroit, but they don’t know the history,” McDowell explains. “I wanted to get people walking around and give them simple stories [about Detroit]. I wanted to get them outside their personal bubble. It’s a way to explore downtown that’s beautiful and simple.”

Using content gathered from D:Hive and photos from the Detroit Historical Society, Landmarked Detroit gives users a “to-do” list with a series of locations, such as Hart Plaza or the Fox Theatre, where they can check-in. At each check-in, they’re given pictures, historical tidbits, and more. Encompassing a roughly one-mile radius, there are a total of 20 check-in locations and 40 points of interest. “The app does make you realize how small downtown is,” McDowell notes. “It’s a 15-minute walk between Joe Louis Arena [where the Detroit Red Wings play] and Comerica Park [where the Detroit Tigers play]. None of the landmarks are more than a mile apart. That’s one element to safety—seeing how close everything is.”

Ah, yes. Safety. McDowell was especially interested in bringing Landmarked Detroit to life because of how many people he knew—young people, people who had grown up in suburbs 15 minutes from downtown—who were not only unaware of all that the city has to offer, but afraid to actually get out and explore. “I definitely see it every day,” McDowell says. “In college, I knew people who’d never been to Detroit even though they grew up in [nearby] Grosse Pointe. I grew up in West Bloomfield, and without nonprofit work connecting me to the city, I might not have known, either.”

There has also been an influx of people working downtown as companies like Quicken Loans and Chrysler move more of their operations to the city’s center. McDowell says Landmarked Detroit is perfect for the person who wants to check out downtown on their lunch break. “It’s meant to be a quick read, whether you’re at lunch or an event,” he says.

Though the Landmarked Detroit app is available only for the iPhone at the moment, McDowell hopes there will be an Android version soon. So far, the app has been downloaded more than 800 times since it was released less than two weeks ago. If enough people express interest, Detroit Labs could take on its continued development and expansion as an official client project. “My pie-in-the-sky hope is that the app eventually includes all of the neighborhoods in Detroit,” he adds.

Sarah Schmid is the editor of Xconomy Detroit. You can reach her at 313-570-9823 or sschmid@xconomy.com. Follow @XconomyDET

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