Teradata Acquires Aprimo for $525,000,000

  • Feed Type
  • Date
    12/22/2010
  • Company Name
    Aprimo
  • Mailing Address
    900 East 96th Street Indianapolis, IN 46240
  • Company Description
    Aprimo is the global leader in delivering software that translates the value of the brand into value for the enterprise. Aprimo provides an Enterprise Marketing Management (EMM) product to leading marketing organizations around the world. Aprimo’s software is built on its visionary Enterprise Marketing Backbone which uses a services oriented architecture (SOA) that eliminates marketing as an island of automation.
  • Website
    http://www.aprimo.com
  • Transaction Type
    M&A
  • Transaction Amount
    $525,000,000
  • Transaction Round
  • Proceeds Purposes
  • M&A Terms
    The acquisition price is approximately $525 million including the assumption of approximately $25 million of cash atclosing, subject to adjustment.

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