Medical College of Wisconsin director of research commercialization
Head of global research and development at Life Technologies
Professor, Michigan State University
Director, Silicon Flatirons Centers' Entrepreneurship Initiative
This event, hosted by Automation Alley, explores how conversation-driven advertising, in the form of white papers, blog posts, case studies, and social network outreach, can be more effective at reaching consumers than the more traditional banner ads and e-mail promotions. Learn how to maximize the effectiveness of these more interactive forms of marketing. Register here.