Denver-based Adtech Startup Choozle Raises $1.8M Seed Round

3/20/14Follow @MichaelXBD

Choozle, an adtech startup based in Denver, has raised a $1.8 million seed round, the company announced today.

Great Oaks Venture Capital, which is based in New York City, led the round, which included other, unnamed strategic partners, a release from Choozle said. The money will be used to support Choozle’s expansion and investments in product development, sales, and client services.

Choozle develops cloud-based software that offers enriched information about website visitors. According to the company, it can tell marketers about visitors’ buying habits, intent, and demographics and can be used for real-time ad campaigns.

The company also is launching a new platform this week it says will make programmatic advertising more accessible for small businesses, CEO Andrew Fischer said in the release.

Choozle is a ten-person company and was founded in 2012.

Michael Davidson is the editor of Xconomy Boulder/Denver. He covers startups, venture capital, clean tech, energy, aerospace, telecoms, and whatever else happens above 5,280 feet. Contact him at mdavidson@xconomy.com. Follow @MichaelXBD

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