Sales Software Startup Yesware Adds $13.5M Led by Battery Ventures
Battery Ventures led the investment, which also featured Yesware’s existing backers: Google Ventures, Foundry Group, Golden Venture Partners, and IDG Ventures. With the new cash, Yesware has raised a total of $18.5 million in venture investments.
In a blog post today, CEO Matthew Bellows says he was looking for investors who could help the startup eventually become a public company. As for immediate plans, Bellows says the details of Yesware’s growth will be revealed “in the coming months and years.”
Yesware’s product is an e-mail plugin that helps salespeople keep on top of who is reading and responding to their messages. Users also can collaborate with their co-workers and share e-mail templates.
The company now has more than 30 employees and some 300,000 users.
In a press release, Battery’s Neeraj Agrawal says the firm thinks sales software could follow the example of “marketing automation” software, which has spawned a new class of high-growth startups over the past few years.
“At Battery, we saw similar innovation in the field of marketing automation and invested in successful companies like Marketo and ExactTarget as a result—we believe sales-effectiveness will experience the same disruptive adoption curve,” he says.