Sales Software Startup Yesware Adds $13.5M Led by Battery Ventures

9/18/13Follow @curtwoodward

Boston-based Yesware, which makes e-mail software for salespeople, has raised $13.5 million in a bid to accelerate its growth.

Battery Ventures led the investment, which also featured Yesware’s existing backers: Google Ventures, Foundry Group, Golden Venture Partners, and IDG Ventures. With the new cash, Yesware has raised a total of $18.5 million in venture investments.

In a blog post today, CEO Matthew Bellows says he was looking for investors who could help the startup eventually become a public company. As for immediate plans, Bellows says the details of Yesware’s growth will be revealed “in the coming months and years.”

Yesware’s product is an e-mail plugin that helps salespeople keep on top of who is reading and responding to their messages. Users also can collaborate with their co-workers and share e-mail templates.

The company now has more than 30 employees and some 300,000 users.

In a press release, Battery’s Neeraj Agrawal says the firm thinks sales software could follow the example of “marketing automation” software, which has spawned a new class of high-growth startups over the past few years.

“At Battery, we saw similar innovation in the field of marketing automation and invested in successful companies like Marketo and ExactTarget as a result—we believe sales-effectiveness will experience the same disruptive adoption curve,” he says.

Curt Woodward is a senior editor for Xconomy based in Boston. Email: cwoodward@xconomy.com Follow @curtwoodward

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  • risraelkloss

    this is awesome. I’m a yesware user and I really like Matthew Bellows and have a friend on staff (Paul Hlatky) at Yesware. I’m *very* excited for everyone at Yesware. I’ve referred them as *the* startup leader in their space and I will continue to be a user. They have done gmail analytics *right*!