Boston Deals: Next Step, Adelphic, Ray Ozzie’s Talko, & More

12/5/12Follow @curtwoodward

Investments for startups tackling energy efficiency, mobile ads, and much more, along with some more droplets of news about a big name in tech’s next project are on the deals watch list so far this week:

Next Step Living, a Boston-based startup that analyzes and retrofits homes to help improve energy efficiency, has raised $18.2 million of an equity financing round that could be worth about $24 million, according to a filing with federal regulators. Rob Day of Black Coral Capital, a Next Step investor, tells BostInno that the new cash will be used in part to help the company expand its footprint and improve its use of data to target potential customers.

—Mobile advertising startup Adelphic raised $10 million in a Series A round led by Google Ventures. Seed investor Matrix Partners also participated. The money allows Adelphic to take its mobile ad-targeting product to the market in a bigger fashion, co-founder and president Jennifer Lum tells us.

—Former Microsoft software chief Ray Ozzie has added $4 million in debt financing to his new, still hush-hush startup, according to an SEC filing. The paperwork also shows that Ozzie’s company, previously known as Cocomo, is now called Talko. There’s lots of speculation about what Talko/Cocomo is up to, but not really any details—the homepage is basically blank, although this AngelList profile says the company is working on “backends in the cloud.” Ozzie declined to elaborate when reached by GeekWire.

EMC has acquired More IT Resources, a private Israel-based company that offers ”a comprehensive database control and monitoring platform.” No price was given for the deal, which will see More IT integrated into EMC’s Greenplum unit.

Promoboxx, a 2011 TechStars company, announced that it’s raised $1.35 million in seed financing. “In a world of ‘who has the bigger round,’ it’s relatively small. But, it’s the perfect amount for us, and allows us to build a better product and reach more customers, all while keeping our future options wide open,” CEO Ben Carcio writes in a blog post. Promoboxx offers software that helps big brands improve online marketing campaigns for front-line retailers. Carcio says investors included Launch Capital, Boston Seed, SK Ventures, CommonAngels, Stage 1 Ventures, and “over 30 individual investors.”

—Cambridge-based SocMetrics says its TrueLens division, which is developing marketing data services, recently raised a $1.2 million seed round led by Google Ventures, with Charles River Ventures, CommonAngels, 500 Startups, Boston Seed Capital, and several angel investors also participating.

Curt Woodward is a senior editor for Xconomy based in Boston. Email: cwoodward@xconomy.com Follow @curtwoodward

By posting a comment, you agree to our terms and conditions.