Google Acquires Incentive Targeting for Undisclosed Sum
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Feed Type
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Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=252eed8f-1f3f-4f1b-882d-d758cdd94ab4&Preview=1 -
Date
11/28/2012 -
Company Name
Incentive Targeting -
Mailing Address
196 Broadway First Floor Cambridge, MA 02139 -
Company Description
Incentive Targeting partners with retail chains to provide a targeted marketing service to manufacturers of grocery and consumer products. Using our service, manufacturers market directly to individual shoppers across our entire retail network—based on each person’s detailed purchase history. -
Website
http://www.incentivetargeting.com -
Transaction Type
M&A -
Transaction Amount
Undisclosed -
Transaction Round
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Proceeds Purposes
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M&A Terms
Financial terms of the transaction were not disclosed by the parties.
