Swoop.com Garners $3,000,000 Series B Round
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Feed Type
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Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=7398f503-8fed-4362-95ce-61afcf811ce0&Preview=1 -
Date
11/22/2012 -
Company Name
Swoop.com -
Mailing Address
125 Cambridgepark Drive Cambridge, MA 02140 -
Company Description
Swoop is a Native Advertising service that seamlessly integrates relevant information about products and services – at times in the form of sponsored content or advertising – into the content that consumers are engaged with online. Through its patent pending technology Swoop has made a breakthrough that allows for Conceptual Advertising; the ability to understand not just the content, but the actual human concepts that are being expressed. -
Website
http://www.swoop.com -
Transaction Type
Venture Equity -
Transaction Amount
$3,000,000 -
Transaction Round
Series B -
Proceeds Purposes
Proceeds purposes were not disclosed. -
M&A Terms
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Venture Investor
U.S. Venture Partners -
Venture Investor
Valhalla Partners -
Venture Investor
General Catalyst Partners
