Visible Measures Obtains $21,500,000 New Round
-
Feed Type
-
Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=413f38e2-ecee-430e-955b-5b61d55b54ee&Preview=1 -
Date
8/14/2012 -
Company Name
Visible Measures -
Mailing Address
143 South Street 5th Floor Boston, MA 02111 -
Company Description
Visible Measures Corp. (VMC) is helping to revolutionize the way publishers, advertisers, and audiences engage with Internet delivered video. Our Video Experience Measurement (VXM) suite of products provides objective 3rd party audience measurement across the new Internet TV landscape: millions of channels, massive audiences, evolving viewing patterns, and anytime / anywhere media delivery. We distill these video metrics into actionable analytics that assist in understanding audience behavior, improve customer targeting, and increase advertising ROI, while maintaining or improving the customer experience for end users. -
Website
http://www.visiblemeasures.com -
Transaction Type
Venture Equity -
Transaction Amount
$21,500,000 -
Transaction Round
Undisclosed -
Proceeds Purposes
The new funding will further accelerate the already rapid growth and adoption of the industry’s leading analytics-driven digital video advertising platform among brand advertisers and premium video publishers. -
M&A Terms
-
Venture Investor
DAG Ventures -
Venture Investor
Advance Publications -
Venture Investor
General Catalyst Partners -
Venture Investor
Mohr Davidow Ventures -
Venture Investor
Northgate Capital -
Venture Investor
Undisclosed
