Visible Measures Obtains $21,500,000 New Round

  • Feed Type
  • Date
    8/14/2012
  • Company Name
    Visible Measures
  • Mailing Address
    143 South Street 5th Floor Boston, MA 02111
  • Company Description
    Visible Measures Corp. (VMC) is helping to revolutionize the way publishers, advertisers, and audiences engage with Internet delivered video. Our Video Experience Measurement (VXM) suite of products provides objective 3rd party audience measurement across the new Internet TV landscape: millions of channels, massive audiences, evolving viewing patterns, and anytime / anywhere media delivery. We distill these video metrics into actionable analytics that assist in understanding audience behavior, improve customer targeting, and increase advertising ROI, while maintaining or improving the customer experience for end users.
  • Website
    http://www.visiblemeasures.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $21,500,000
  • Transaction Round
    Undisclosed
  • Proceeds Purposes
    The new funding will further accelerate the already rapid growth and adoption of the industry’s leading analytics-driven digital video advertising platform among brand advertisers and premium video publishers.
  • M&A Terms
  • Venture Investor
    DAG Ventures
  • Venture Investor
    Advance Publications
  • Venture Investor
    General Catalyst Partners
  • Venture Investor
    Mohr Davidow Ventures
  • Venture Investor
    Northgate Capital
  • Venture Investor
    Undisclosed

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