Visible Measures Gets $21.5M More for Data-Based Video Ad Platform

8/14/12Follow @gthuang

The latest Boston-area tech company to join the $50 million-plus-in-venture-funding crowd is Visible Measures.

The video analytics and advertising startup has just raised $21.5 million from DAG Ventures, Advance Publications, General Catalyst, Mohr Davidow Ventures, Northgate Capital, and new investor Common Fund. Visible Measures now has well over $60 million under its financing belt, so it should be considered one of Boston’s biggest technology bets.

Visible Measures also has one of the more compelling growth stories around. The company started in 2005 and has been building video analytics technologies for advertisers and publishers. “It’s taken longer than I thought, but we’ve gotten farther than I anticipated,” says founder and CEO Brian Shin. For each of the past two years, the company has had greater than 300 percent revenue growth, he says.

And in that time, Visible Measures has tripled its staff to more than 100 employees, including expanding its sales team from one person to 30. Shin says the company could be looking at an IPO in the next two years. Which sounds a bit like one of Visible’s peer companies in the Boston area, HubSpot. “Hubspot and us grew up together,” Shin says. “We have a similar belief that marketing can be done differently, in a way that’s more content-centric.”

You can think of what Visible Measures does as sort of analogous to Google Analytics and AdSense for publishers and … Next Page »

Gregory T. Huang is Xconomy's Deputy Editor, National IT Editor, and the Editor of Xconomy Boston. You can e-mail him at gthuang@xconomy.com. Follow @gthuang

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