Boston Mobile, Ad Tech Startups Inking Deals This Week

7/3/12Follow @xconomy

It’s been a big week for deals on the mobile and advertising (and combination thereof) tech fronts. Cambridge, MA-based mobile ad network Jumptap announced a $27.5 million funding round on Monday as it prepares for an initial public offering, and we’ve spotted a few more since then.

—Boston-based OwnerIQ, a developer of targeted advertising technology, said that it raised $7.5 million in an expansion round of financing from all of its existing investors. AdAge reported yesterday that the funding will be used to bump six-year-old OwnerIQ’s head count from 75 to 100 people. The startup’s software allows marketers to customize their online ad displays based on what consumers intend to buy and other e-commerce sites they have visited.

—And Fiksu, a Boston-based startup focused on helping mobile app providers engage users, announced it had pulled in a $10 million Series B funding round from new investor Qualcomm Ventures and return backer Charles River Ventures. Fiksu got its startup developing an mobile news aggregator app, and switched its focus in 2010 to provide an algorithm-driven service designed to help developers attract mobile users more cheaply and efficiently. The new funding will go toward expanding in Europe and Asia and building out its optimization technology. After targeting its services—which also includes an incentive marketing platform called FreeMyApps—toward games and other mobile entertainment apps, the startup sees big potential in acquiring consumer brands as customers, Fiksu vice president of business development Craig Palli told me today. ”We always want to stay way ahead of the market,” he said.

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