Fashion Tech Startups Emerging From Harvard Business School Runway in Droves---the (Fashion) Slide Show

2/14/12Follow @erkutz

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Moda Operandi — CEO and co-founder Aslaug Magnusdottir (on right) cites the Gilt co-founders as an inspiration, even though Magnusdottir finished up at HBS before them (in 2000). Her startup, launched last February with Vogue contributing editor Lauren Santo Domingo (left), showcases runway collections online, where women can pre-order apparel that may never even make it into stores. Having worked as a consultant for fashion brands, “I would frequently hear designers voice frustration that the pieces they felt best expressed their vision were not being ordered by stores and thus were not being produced,” says Magnusdottir. A year after launching, Moda Operandi now works with around 200 brands.

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