Fashion Tech Startups Emerging From Harvard Business School Runway in Droves---the (Fashion) Slide Show

2/14/12Follow @xconomy

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StyleMusée — “Instead of telling brands we’re the newest social shopping site, we’re going to help you grow your Facebook fan page,” says co-founder and CEO Karen Moon (HBS ’08), who studied fashion design right out of high school and later worked for Goldman Sachs, Gap, and a private equity firm. StyleMusée aims to help consumers make sense of the photo and video content pushed out by brands on Facebook and “discover fashion inspiration tailored to your style,” she says. Moon cites the boom in HBS-founded fashion tech startups as a very recent trend. “My class had very few entrepreneurs,” she says. StyleMusée is rolling out enhancements to the Facebook pages of Diet Pepsi (a New York Fashion Week sponsor) and the fashion designer Marchesa.

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