Fashion Tech Startups Emerging From Harvard Business School Runway in Droves---the (Fashion) Slide Show
Erin Kutz2/14/12Follow @erkutz
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| Stitch Fix — Based in San Francisco, this startup is an outlier. Founder Katrina Lake (HBS ’11) calls the company “wine of the month meets Netflix.” Taking customer fashion preferences, and a bit of “adventure,” seed-funded, beta-mode Stitch Fix delivers a handful of accessory and clothing items—with an average price point of $65—to customers’ doors. Users have to opt in to the monthly service, and have the freedom to return the entire selection, less a $20 styling fee. The aim is to bring consumers who live far from fashion hubs the experience of shopping at a “chic boutique,” and help brands “reach and acquire people who will really love and value them,” says Lake. She formerly worked for the fashion-focused Web startup Polyvore, started developing Stitch Fix with J Crew veteran Erin Flynn while still in business school, and predicts that traditional retailers will be increasingly toying with e-commerce models. | |
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