Fashion Tech Startups Emerging From Harvard Business School Runway in Droves---the (Fashion) Slide Show

2/14/12Follow @xconomy

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Send the Trend — CEO and co-founder Divya Gugnani (above, right) graduated HBS in ’04 and spent years working in venture capital before launching a cooking-focused website in 2008. She cooked up Send the Trend in 2010—the startup is funded by Battery Ventures and angels. Gugnani points to Facebook as a tipping point that proved “twenty-somethings can start a business.” The lack of personalized shopping experiences for women on a budget inspired Gugnani to start Send the Trend years later, but she says she tapped into her network of classmates for “bouncing off the idea and defining it.” Co-founder and president Mariah Chase (left) was Harvard undergrad.

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