Smart Destinations Out to Make Big City Tourist Travel Family-Friendly

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piece of equipment that resembles a credit card machine can read the Go Cards, smart phones, and QR codes for Smart Destinations customers at each tourist site.

Smart Destinations’ approach is saving through bulk, as it can negotiate the discounts with tourist attractions by getting them high customer volume in exchange, says McLaughlin. “We don’t devalue them,” he says. “We help get people to the door.”

And, of course, Smart Destinations’ cards work as a marketing service for the tourist sites, most of which don’t have big enough budgets to do big advertising campaigns on their own, says McLaughlin.

“We’re an interesting business in a part of the travel industry that flies under the radar,” he says.

Perhaps what’s most interesting is how the company blends local marketing with the travel demographic through a simple user interface. We’ll see if it stays under the radar for much longer.

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  • jazzy

    Too bad that one quarter of the Smart Destination cities are no longer selling Go-card as of December 2011. What does that say about the business model?

  • http://www.travellingthephilippines.info/tourist-destinations/ Philippine Destinations

    I would love to be able to visit Boston and buy myself a Go-card. It’s great that for only $109, you’ll get to visit 70 smart destination cities. I wonder how the new england aquarium looks like.