Skyword Scores $6M to Blend Media and Marketing

12/19/11Follow @gthuang

Boston-based Skyword is moving up in the world. The startup, which makes a software platform for brands to create Web content, said today it has closed $6 million in financing from Cox Media Group.

The company says it helps publishers—which is marketing-speak for retail and industry brands, as well as media companies—create online content “for a search and social driven world.” In other words, Skyword farms out marketing content to writers with experience in everything from medicine to investing to parenting, and tries to make the content discoverable by consumers via search engines and social networks. (Depending on whom you talk to, this is either one of the savviest or most annoying ideas ever. Or possibly both, if you view marketing as a necessary evil.)

Skyword is led by founder and CEO Tom Gerace. The company started up about a year ago, out of the news and social-networking site Gather (which still exists). Skyword’s customers include Procter & Gamble, Everyday Health, and ImpreMedia.

Gregory T. Huang is Xconomy's Deputy Editor, National IT Editor, and the Editor of Xconomy Boston. You can e-mail him at gthuang@xconomy.com. Follow @gthuang

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