Join Us Thursday for a Twitter Chat with CEO Kabir Shahani of Marketing Tech Startup Appature

11/2/11Follow @gthuang

Twitter has already sucked away 20 percent of your life. What’s another 30 minutes?

If you don’t know Kabir Shahani or his startup, Appature, here is your chance. I will be hosting a live Twitter chat with him tomorrow (Thursday, Nov. 3). This open chat will start at 2 pm Eastern / 11 am Pacific Time, and you can ask him whatever you want for 30 minutes.

What’s the occasion? Well, Shahani will be one of our featured speakers at Xconomy’s “6×6: Six Cities, Six Big Tech Ideas” conference in Boston on Dec. 1, and I want to give him a hearty welcome.

I got to know Shahani and Seattle-based Appature while I was living in the Northwest a couple years ago. The company has a remarkable story. It started in 2007 and bootstrapped itself to profitability before taking a VC round in late 2009. Appature is also interesting because it is complementary to many companies in Boston’s marketing tech cluster, like HubSpot, Constant Contact, BzzAgent (Tesco), and Buzzient. It works with a lot of healthcare companies and institutions around Boston and the East Coast. And, of course, it is going through many of the same growing pains that young companies around Boston (and elsewhere) talk about, as it expands its customer base across the country.

Appature’s founders are hardcore techies with a social networking background, but they chose to go after the healthcare market—making new kinds of software tools for medical device and pharma companies to build relationships with their customers (mostly hospitals and doctors), all in a fundamentally different way from traditional marketing.

So, in our live chat, I’m interested to hear what the big idea is all about at Appature and why it chose its particular niche. Other areas up for discussion include social marketing trends in healthcare and other industries; startup/VC lessons and tech advice; and maybe a little Boston vs. Seattle talk (in terms of innovation ecosystems, talent, and coffee). I’ll bet the tech and healthcare communities will have some good questions for Appature, too—so please get them ready.

Here’s how it will work on Thursday. I’ll send off a few questions to Shahani from @Xconomy, and then we’ll open it up to everyone’s questions. Shahani will be responding from his personal account, @Kabir, with an assist from his team @Appature. And we will all keep track of the running dialogue using the hashtag #XCappature. That’s the key for you to follow the conversation on Twitter. (You can use TweetChat or another app to focus on the half-hour discussion, or for however long you want to tune in.)

See you online at 2pm ET / 11am PT on Thursday…

Gregory T. Huang is Xconomy's Deputy Editor, National IT Editor, and the Editor of Xconomy Boston. You can e-mail him at gthuang@xconomy.com or call him at 617-252-7323. Follow @gthuang

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