Nanigans Receives $3,000,000 Series A Financing Round
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Feed Type
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Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=bc7dea23-6d25-411a-ab82-b5334c96e062&Preview=1 -
Date
8/9/2011 -
Company Name
Nanigans -
Mailing Address
141 Tremont St. 7th Floor Boston, MA 02111 -
Company Description
Founded by veteran entrepreneurs with specialties in performance and social marketing, Nanigans was formed to help advertisers maximize the effectiveness of Facebook advertising. Nanigans is the only real-time bidding platform for the Facebook ads marketplace that optimizes for downstream actions and lifetime customervalue. Nanigans’ Ad Engine enables marketers to automate the labor-intensive process of delivering social ads at scale and overcome the challenges involved in optimizing for revenue generating customers and return on ad spend. -
Website
http://www.nanigans.com -
Transaction Type
Venture Equity -
Transaction Amount
$3,000,000 -
Transaction Round
Series A -
Proceeds Purposes
Nanigans will use the financing to expand its team and its Ad Engine platform. -
M&A Terms
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Venture Investor
Avalon Ventures -
Venture Investor
Undisclosed
