Rue La La Opens San Francisco Deals Site
Boston-based Rue La La, the private sale and shopping site, said today it has opened a local deals site in San Francisco called Rue San Francisco. It’s part of a broader effort, called Rue Local, that has rolled out local deals sites for Boston, Philadelphia, Seattle, and (earlier this summer) Washington DC, Los Angeles, and New York City; Miami and Chicago sites are slated to follow later this month. Rue La La started in 2008 as part of Retail Convergence, led by CEO Ben Fischman. In late 2009, Retail Convergence was acquired by GSI Commerce. Then in March 2011, eBay agreed to buy GSI Commerce and spin out Rue La La (and another GSI division) as a separate company, with eBay retaining a 30 percent stake in the company.