BuyWithMe Buys Edhance for Loyalty Programs
Boston and New York-based BuyWithMe, a local deals startup, said today it has acquired Edhance, a Cambridge, MA, company that provides card-linked offers and customer loyalty programs (cash back and other deals). Terms of the acquisition weren’t given. Edhance founder Bjorn Larsen is now BuyWithMe’s vice president of loyalty and card-linked offers, so it sounds like the company integration is well under way. It’s an interesting move for BuyWithMe, as it seems everyone and their brother is trying to figure out how to promote loyalty in daily deals—that is, how to get deals customers to return to the stores where they have received discounts.