Mobile Intelligence Solutions Acquires Umber Systems for Undisclosed Sum

  • Feed Type
  • Date
    7/14/2011
  • Company Name
    Umber Systems
  • Mailing Address
    200 Baker Avenue Concord, MA 01742
  • Company Description
    The Mobile Analytics Challenge: As mobile data usage proliferates, carriers, content providers, and advertisers are faced with a key challenge in extracting revenue from data usage – lack of visibility and targeting. What are mobile users doing with data? What applications are being consumed? How is usage correlated with user demographics and location? These questions form the emerging mobile data analytics problem. Think “web site analytics” extended to the mobile network itself.
  • Website
    http://www.umbersystems.com
  • Transaction Type
    M&A
  • Transaction Amount
    Undisclosed
  • Transaction Round
  • Proceeds Purposes
  • M&A Terms
    Financial terms of the transaction were not disclosed.

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