Mobile Intelligence Solutions Acquires Umber Systems for Undisclosed Sum
-
Feed Type
-
Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=63a07ecb-04ae-4901-b773-a671f6e189f5&Preview=1 -
Date
7/14/2011 -
Company Name
Umber Systems -
Mailing Address
200 Baker Avenue Concord, MA 01742 -
Company Description
The Mobile Analytics Challenge: As mobile data usage proliferates, carriers, content providers, and advertisers are faced with a key challenge in extracting revenue from data usage – lack of visibility and targeting. What are mobile users doing with data? What applications are being consumed? How is usage correlated with user demographics and location? These questions form the emerging mobile data analytics problem. Think “web site analytics” extended to the mobile network itself. -
Website
http://www.umbersystems.com -
Transaction Type
M&A -
Transaction Amount
Undisclosed -
Transaction Round
-
Proceeds Purposes
-
M&A Terms
Financial terms of the transaction were not disclosed.
