OwnerIQ Lands $7,000,000 New Funding Round

  • Feed Type
  • Date
    6/20/2011
  • Company Name
    OwnerIQ
  • Mailing Address
    320 Congress Street Boston, MA 02210
  • Company Description
    OwnerIQ operates a network of consumer self-support Web sites for common household product categories. The company is pioneering the concept of Ownership Targeting, providing brand advertisers with highly customized programs to precisely target consumers based on products they already own. Ownership Targeting takes the guesswork out of identifying likely purchasers and enables advertisers to influence consumers throughout a product’s ownership lifecycle.
  • Website
    http://www.owneriq.net
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $7,000,000
  • Transaction Round
    Undisclosed
  • Proceeds Purposes
    Proceeds purposes were not disclosed.
  • M&A Terms
  • Venture Investor
    Longworth Venture Partners
  • Venture Investor
    Kepha Partners
  • Venture Investor
    Atlas Venture
  • Venture Investor
    Egan-Managed Capital
  • Venture Investor
    CommonAngels
  • Venture Investor
    Massachusetts Technology Development Corp.

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