Admantx Adds $2.8M

6/8/11

Hartford, CT-based Admantx, a maker of semantic-based online advertising technology, announced today that it has taken in $2.8 million in first-round funding from Atlante Ventures Mezzogiorno, the venture capital fund of the Italian bank Intesa Sanpaolo.The funding will go towards sales and marketing for Admantx, which was spun off last year from the semantic software firm Expert System and develops software that matches ads with user behavior and emotions.

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