Dunnhumby Acquires BzzAgent for Undisclosed Sum
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Feed Type
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Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=9e8262b9-80ae-49d8-a1c0-b9437244114a&Preview=1 -
Date
5/23/2011 -
Company Name
BzzAgent -
Mailing Address
500 Harrison Avenue Boston, MA 02118 -
Company Description
BzzAgent, Inc. is a word-of-mouth marketing and media company that enables companies to organize and manage honest, real-world conversations between everyday consumers. BzzAgent’s innovative process and platform allows it to develop systemized campaigns that help accelerate and measure word-of- mouth as a marketing medium. -
Website
http://www.bzzagent.com -
Transaction Type
M&A -
Transaction Amount
Undisclosed -
Transaction Round
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Proceeds Purposes
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M&A Terms
Financial terms of the transaction were not disclosed.
