Eons Bought by Crew Media

4/28/11

When is an eon only half a decade? When you’re talking about Eons, the social networking site for baby boomers launched in 2006 by Monster.com founder Jeff Taylor. San Francisco-based media services company Crew Media, which operates a boomer-focused advertising agency called Continuum Crew, said today that it has acquired Eons and its associated advertising network, Eons BOOM Media, for an undisclosed sum. After raising at least $32 million in venture backing from Cambridge, MA-based General Catalyst and Menlo Park, CA-based Sequoia Capital, Eons proved unable to attract large audiences to its Internet portal, which was dedicated to “celebrating life on the flipside of 50.” The company spun off its more successful obituaries business, Tributes.com, and ultimately shrank to just five employees after a round of layoffs last November.

Wade Roush is Chief Correspondent and Editor At Large at Xconomy. You can subscribe to his Google Group or e-mail him at wroush@xconomy.com. Follow @

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  • Mike MacKeen

    Crew Media got screwed.

    Great job working with Progress Partners on scraping the bottom of the barrel with this one.