Visible Measures Lands $7,700,000 New Round

  • Feed Type
  • Date
    4/27/2011
  • Company Name
    Visible Measures
  • Mailing Address
    25 Kingston St 5th Fl Boston, MA 02111
  • Company Description
    Visible Measures Corp. (VMC) is helping to revolutionize the way publishers, advertisers, and audiences engage with Internet delivered video. Our Video Experience Measurement (VXM) suite of products provides objective 3rd party audience measurement across the new Internet TV landscape: millions of channels, massive audiences, evolving viewing patterns, and anytime / anywhere media delivery. We distill these video metrics into actionable analytics that assist in understanding audience behavior, improve customer targeting, and increase advertising ROI, while maintaining or improving the customer experience for end users.
  • Website
    http://www.visiblemeasures.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $7,700,000
  • Transaction Round
    Undisclosed
  • Proceeds Purposes
    Proceeds purposes were not disclosed. SEC regulatory filing.
  • M&A Terms
  • Venture Investor
    Undisclosed

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