Poynt Picks Up Go2Media’s Local Ad Assets
Boston-based mobile publisher Go2Media has sold its local advertising assets to Calgary-based local search firm Poynt for $450,000, according to a press release today. The assets include all source code, related documentation, and all transferable publisher and advertiser agreements related to location-based ads. Go2Media most recently raised $3 million in venture capital led by General Catalyst in July 2009. The company continues to operate its local activities and news site, go2.com.