Celtra Scores $5M from GrandBanks, Fairhaven
Cambridge, MA-based Celtra, a mobile advertising and analytics startup, said today it has raised $5 million in Series A financing from GrandBanks Capital and Fairhaven Capital. Celtra makes a platform for brands, ad agencies, and publishers to be able to create, track, and optimize “rich media” advertising for mobile devices. The company is led by founder and CEO Mihael Mikek. Ads with rich media—video or interactive features, for example—are an increasing focus for a number of Boston-area tech startups including Celtra, DataXu, Nexage, and Extreme Reach.