SCVNGR Scoops Up $15M for European Expansion and More Game Mechanics

1/4/11Follow @gthuang

Seth Priebatsch strikes again. The wunderkind CEO’s location-based gaming startup, SCVNGR, announced today it has raised $15 million in a new venture financing round led by London-based Balderton Capital. SCVNGR’s existing investors, Google Ventures and Highland Capital Partners, also participated in the round, which was raised at a valuation of just over $100 million, according to TechCrunch.

Cambridge, MA-based SCVNGR, which started in 2008, has been on a tear in the past few months, integrating with Facebook Places, announcing rewards partnerships with big brands like AT&T and Zipcar, and becoming well-known for its game mechanics and “challenges” that it says help businesses build customer loyalty and engagement. SCVNGR has raised nearly $20 million to date.

The new money will be used to fuel the company’s international growth (presumably Europe first, though perhaps not exclusively), and to do more research on implementing game mechanics in the physical world. In a blog post today, SCVNGR urges its community to “get excited, because we’re going to be bringing some more awesome your way.”

Gregory T. Huang is Xconomy's Deputy Editor, National IT Editor, and the Editor of Xconomy Boston. You can e-mail him at gthuang@xconomy.com or call him at 617-252-7323. Follow @gthuang

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