Krush Founder Gina Ashe, Survivor of Horrific Car Crash, Has New Lease on Startup Life

12/17/10Follow @gthuang

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around me like nothing I’ve ever seen. It was intense,” she says. “People showed up at my house with food.”

Ashe says one of her angel investors told her, “Half the reason I funded you is because you’re the most determined, relentless woman I’ve ever met.” Her friends and startup peers would concur. “People like that are unstoppable,” says Katie Rae, who heads up TechStars Boston and co-runs Project 11 Ventures. “You stop seeing walls. You say, ‘I can do whatever I want to do.’”

With a new lease on life, Ashe says she did a lot of “soul searching” and “thought long and hard about doing Krush, especially after the accident.” She says she’s fallen in love with building a business around social networking among teens and 20-somethings. “This is the first generation that grew up on the Internet. They’re so social and global,” she says. “They care about the stories behind the things they buy. They care about where things were made. These guys know what they want to buy. They can tell manufacturers ahead of time and avoid so much waste.”

So we’ll be hearing a lot more about Krush in the future, but it sounds like it’s a Web platform for young people to predict commercial trends, post and share products they think will be popular, and vote ideas up or down; it will incorporate game mechanics, crowdsourcing, and social shopping features. “In six months, we want to have something good to show people,” Ashe says.

As her recovery continues, she has been doing physical therapy in the early morning three or four times a week. And she has been walking without crutches for two weeks now. But some things haven’t returned to normal—and probably won’t for a while. “I haven’t gotten a car yet,” Ashe says. “I’ve been hitching rides.”

Gregory T. Huang is Xconomy's Deputy Editor, National IT Editor, and the Editor of Xconomy Boston. You can e-mail him at gthuang@xconomy.com or call him at 617-252-7323. Follow @gthuang

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  • http://www.xconomy.com Bill Ghormley

    Thanks for telling Gina’s inspiring story, Greg.
    I have forwarded this to everyone in their teens and twenties in our family in hopes they can be Krush people someday! BG

  • http://www.startable.com Healy Jones

    Very cool article, and I hope that the company and Gina kick some butt!

  • Jesse

    Probably the HUGE engine in the Cadillac that killed my sister on impact, thanks for letting me know! Glad you got good press and a nice write up with her name in it without consenting the family first. Thank you. No really, thanks alot.

  • Michael Gwiazda

    This is Shannon Gwiazdas’ father.How can you be so callous & inhumane to talk about the huge engine in your cadillac without any regard to the fact you took my daughters’ life.She didn’t have a chance to go to the hospital but you did. Just like her, someday you’ll have to meet your maker.

    Shannons’ Dad

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