Selventa Changes Name from Genstruct, Reveals New Efforts to Help Pharma Match Patients with Right Drugs
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this information. With these models of disease, the company helps drug developers to decide on the best potential treatments for specific populations of patients.
A key benefit that Selventa’s models provide is the ability to predict potential drug interactions at an earlier stage than others can, says de Graaf, who joined the company earlier this year after a series of posts at major drug makers such as Boehringer-Ingelheim, Pfizer, and AstraZeneca.
While Selventa’s technology has unique features, there are a number of analytics firms, contract research organizations, and drug developers that are applying computational methods to streamline drug development. Locally, Cambridge-based GNS Healthcare (formerly Gene Network Sciences) has used its computational system to help drug developers such as Weston, MA-based Biogen Idec (NASDAQ:BIIB) to identify biomarkers for patients with certain diseases. Also, Cambridge-based Merrimack Pharmaceuticals says it uses its own biochemical models to help develop treatments for autoimmune diseases and cancer.
Now Selventa is also enabling its drug-company customers to use its software code under licensing deals to build their own patient data-driven models of diseases. This clearly shows that the firm has enough confidence in its technology to make it open for customers to use and customize for themselves. Meantime, this licensing model gives the firm an additional source of revenue to expand its business.
Apparently, the firm had been criticized for not providing the level of transparency about its technology as it now does. “The knock on us was that we weren’t transparent,” said Louis Latino, the company’s executive vice president of sales and marketing. “We didn’t publish hardly at all in academia. Our methodology was closed; we didn’t share any [information about] how we got to an answer.”
Latino, who joined the company in 2008, says that he has been looking for ways to scale up the business since he arrived. The firm is going to focus now on gaining more business from pharmaceutical companies, which are already its primary customers. However, he also said that the firm is open to doing business with mid-sized and small biotech firms, and it already has an existing customer focused on consumer products.
Even though Selventa has been in business for eight years and is already profitable, it’s difficult for the company to point to existing customer success stories because its current contracts don’t allow it to name names of its partners to the press. Indeed, the company plans to gain such authorization to talk about its customers by name in the future.
That would help the company provide further transparency into its business and—as its new name would promote—to clarify for the business community how its technology aids in the development of new treatments.