Prime View Adopts E Ink Name

Wade Roush6/18/10

Prime View International, the Hsinchu, Taiwan-based display manufacturer that acquired Cambridge, MA-based E Ink last year for a price that eventually amounted to $450 million, announced today that its entire operation will now go by the name E Ink Holdings Incorporated. Along with the electrophoretic screens developed by E Ink over the last 13 years—which are now found in the Amazon Kindle, the Barnes & Noble Nook, and many other portable e-readers—the combined company manufactures wide-view LCD screens used in televisions, phones, gaming pads, and other devices. “The E Ink name is synonymous with the ePaper industry that we pioneered and in which we enjoy a leadership position,” said Scott Liu, the company’s chairman and CEO, in a statement. “We are now a globally recognized brand name and aim to have our displays on every smart surface.”

Wade Roush is Xconomy's chief correspondent and editor of Xconomy San Francisco. You can subscribe to his Google Group or e-mail him at wroush@xconomy.com. Follow @