Announcing the Official Mass Mobile Month iPhone App, from Swift Mobile

3/3/10Follow @wroush

On the third official day of Mass Mobile Month, we’re extremely pleased to unveil the official Mass Mobile Month iPhone app. Created by Swift Mobile of Cambridge, MA, and available at no cost through Apple’s iTunes App Store, the app includes the full list of Mass Mobile Month events, as well as a map guiding you to the events, along with information about transportation options and local businesses around the event venues.

There’s even a built-in social media client that lets you post updates about the events to your Twitter, Facebook, or LinkedIn accounts, with hash tags pre-supplied. If you’ve got an iPhone or an iPod Touch, I urge you to download the app, try it out, and tell your friends about it.

Swift Mobile founder and CEO Kathleen Gilroy demonstrated the Mass Mobile Month app at Monday’s meeting of the Web Innovators Group at the Royal Sonesta Hotel in Cambridge. The gatekeepers at Apple finally approved the app yesterday.

Last week I talked at length Gilroy and got the inside story about Swift Mobile—which is out to change the way smartphone owners experience large conferences and events.

The Mass Mobile Month iPhone app map pageThe company’s main business is to work with convention centers to produce mobile apps featuring interior and exterior maps, local transportation routes and schedules, and guides to nearby restaurants and businesses. It’s already created apps for the Boston Convention and Exhibition Center and the Hynes Convention Center, and it’s working on a dedicated app for the next national meeting of the Direct Marketing Association, which will be held in October at the Moscone Convention Center in San Francisco.

Gilroy says she started Swift Mobile in 2007 after more than 20 years in the events and learning technology and podcasting businesses, working with organizations like Harvard’s Kennedy School of Government and MIT’s Sloan School of Management. When Apple allowed third-party apps onto the iPhone and opened the App Store, “It was obvious to me that it was going to be a huge opportunity,” she says.

“With a smartphone, you can create a smart meeting,” she continues. “You have this computer in your hand that can access navigational information and do social networking, and you don’t have to lug around your laptop. It’s a perfect fit in terms of making a meeting a more valuable experience for everyone involved.”

The self-funded startup sold its first project to the Massachusetts Convention Center Authority, which used the Boston Convention Center app for the first time during the American Library Association meeting in January. The app’s information about MBTA routes and nearby businesses proved particularly popular with conference-goers, Gilroy says. “People were saying, … Next Page »

Wade Roush is a contributing editor at Xconomy. Follow @wroush

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